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Here at Black Tulip we are passionate about considered design, making considered purchasing decisions and embracing longevity and quality products. But with fast fashion retailers churning out new items every day and creating a huge social media presence worldwide, it can be hard to slow it down.
But you’ve just got to think - if they are selling so many new styles a day, there’s got to be a catch! Instead of shopping for the latest trends of 2026, why not try shopping seasonless styles that you will treasure for years to come.
The ROAST:
- 92 million tonnes of textiles waste is produced every year by the Fast Fashion industry
- considered design has been gaining momentum with 130% increase in Google searches since January 2023
- Birstol leads the way in the UK with residents most prepared to embrace and welcome considered design brands
- By investing in quality seasonless pieces like Black Tulip, you can contribute to the considered design movement and make a difference to our environment
The Move Towards considered design
Studies have shown that more than half of UK consumers are already looking to make more considered purchasing decisions in 2024¹. With searches for considered design more than doubling over the last year (130 percent increase since January 2023)², many people across the UK are beginning the move away from fast-fashion, but which cities are leading the way?
We researched into several factors to determine which UK city is the leading the way to slowing down fashion and making more considered purchasing decisions. , the number of fast-fashion retail stores 3; the number of textile recycling banks 4; the number of charity shops 5; the number of certified B-Corp companies 6; and household recycling 7 in the 15 most populated cities in the UK 8 to determine which is best set up for embracing the move to slower fashion and more considered purchasing habits.
And the city most prepared for embracing considered design is….. Bristol!
The trendy city tops the list of most considered shoppers with the most certified B-Corp companies (1.67 per 10,000 population), and a total of 57 clothing and textile recycling banks across the city (0.81 per 10,000 population). Leicester takes second place with 95 clothing and textile recycling banks (1.68 per 10,000 population), and the highest volume of textile and footwear recycled (44 tonnes per 10,000 population).
However, the UK’s capital, London only came in as the fifth most considered city for shoppers, even though the city boasts the fewest fast-fashion retailers per 10,000 population, it ranked the lowest for clothing and textile banks (0.07 per 10,000 population) and only has 0.32 charity shops per 10,000 population.
The Future Of premium Fashion Is Slow
We believe that considered design is the way forward and we encourage shoppers to embrace a different kind of fashion journey in 2026, one that values longevity and quality products that go beyond the limitations of seasonal trends. This movement emphasises purchasing investment pieces in both style and substance and moving away from fast-fashion.
Here at Black Tulip, we are focused on creating a community of like-minded individuals who appreciate quality, beautiful designs, and responsible consumption.
Wrap Up
By supporting premium brands and investing in high-quality clothing that lasts longer, you can reduce your environmental impact and promote fair labour practices. Overall, considered design offers a more responsible way to enjoy fashion while minimising its negative impact on the planet and people.
Are you ready to slow it down and join the movement?
REFERENCES:
2.https://trends.google.com/trends/explore?geo=GB-ENG&q=slow%20fashion
3. https://www.yell.com/uk/london/
4 https://www.recyclenow.com/recycling-locator
6 https://www.bcorporation.net/en-us/find-a-b-corp/?refinement%5Bcountries%5D%5B0%5D=United%20Kingdom
8 https://www.statista.com/statistics/294645/population-of-selected-cities-in-united-kingdom-uk/
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